Building a list is important for every business because the list is an asset that the business owns to give it special access to a customer’s personal space. Besides, it is a cheap and authentic technique of building leads, delivering valuable content, and building trust and rapport with the customers. The following are some of the strategies people can use to grow their list of subscribers as fast as possible. In practice, multiple strategies can be used at the same time since one alone cannot effectively achieve the intended goal.
1. Creating an Effective Landing Page and Opt-in Form
A landing page refers to the web page that the visitor arrives at or “lands” on when they visit a website. It is a standalone web page that is distinct from the main website. The land page should have no global navigation to tie it to the primary website so that it can limit the options available to visitors. The main purpose is to guide the visitors to the intended conversion goal. When it comes to the placement of your opt-in form on your landing page, you must explain about your offer and convince them to subscribe to your list by explaining its benefits. You must also use a professionally designed effective opt-in form which serves the purpose of attracting more subscribers as well as giving the site a professional look.
2. Using Multiple Opt-Ins
Most sites have only one opt-ins on the sidebar or at the footer. A site that attracts more subscribers should have 5 or more opt-ins to create opportunities for users to join the mailing list. The opt-ins should be located to the footer, headers, sidebar, under each blog post, and ScrollBox because no one will seek the email list.
3. Use of Comment Forms
People like to leave a comment or ask a question whenever they have read a given content. In practice, this creates an opportunity for one to collect contacts. Many people always use Disqus to manage comments on their sites. However, having a simple form at the bottom of the page can help in growing the mailing list. The form should have spaces for people to put in their email addresses so that a new subscriber can be captured.
4. Video ‘Call To Action’
The video CTA is an advanced tactic mostly used by people who rely on videos to market their businesses. The JLBmedia reported that approximately 78% of internet users watch video each week and 55% watch the video at least each day. Videos are widely consumed, and, therefore, it makes sense when videos are included as part of the website’s sales funnel.
5. Run a Challenge
Organizing a challenge is a powerful method of list building because of two main reasons. First, it has the potential of massively boosting the email list size when properly implemented. Second, it helps in creating a bond between the marketer and subscribers. Before running a challenge, one can survey the targeted audience to determine a major issue they face. The identified issue should be the basis for running the challenge. It should be a requirement for interested persons to join the email list before they can participate in the challenge.
6. Host Giveaways
Giveaways are a fantastic strategy to engage consumers with one’s brand and build the email list. When implemented correctly, it is a sure-fire strategy in growing the list. Important components of any giveaway would include the following. First, it should have a compelling prize that the audience actually wants. Second, referred entrants should have access to bonus entries. Third, there should be guaranteed bonus incentives for all people who do not win anything. Despite being effective in growing a list, one should be aware that giveaways can pick up tons of non-relevant subscribers who do not have an interest in the product.
7. Comment Redirect
Comment redirect is a strategy commonly used to target the most engaged visitors. These are visitors who have already made an effort to share, comment, or ask a question regarding a given content. As such, they are a click away from opting-in if they are given the right push. The comment redirect can send these people to a customized landing page which appeals to them to subscribe to the mailing list.
8. Using ‘Call To Action’ Button on Facebook Business Page
Many Facebook pages are extremely underutilized towards attracting new subscribers. It is important to add a call-to-action button to the top of one’s Facebook Business Page. The CTA button should be linked to a landing page that would prompt the visitor to enter their name and email addresses before they can continue.
9. Collecting Addresses from Twitter
When using Twitter Lead Generation Cards, one can collect email addresses from Twitter and make it effortless for followers to subscribe. Setting up this functionality involves signing up for the Twitter Ads and putting a credit card on file. There are options for paid promotion, and, therefore, you should choose the right functionality that serves needs.
10. Invite Subscriptions through Instagram Posts
In practice, Instagram does not give much list building leverage. However, there are creative ways an individual can use to grow the mailing list through the Instagram platform. For example, one should create a website link or landing page to the Instagram bio. Next, you should feature images that promote the lead magnets with easy links for followers to locate.
11. Turning Periscope into Email Signup Funnel
Today, Periscope is the second fastest growing social media platforms, and, therefore, the need to start considering using it in marketing. It allows greater and deeper level of connection and engagement with audience. Effective use of periscope requires one to deliver valuable and actionable content during their scope. One should ask the viewers to share the scope to viewers. In addition, it is important to provide an offer for freebies.
12. Collect Email Address on Snapchat
Snapchat also grows fast and is very addictive for some demographics. It is important to post content on a regular basis if snapchat is being used as a primary platform. The stories should be interesting and a bit personal to encourage comments from followers. At this point, one should make an offer and request email addresses from people who would like to enjoy the offer. Thereafter, a link can be used to invite followers to sign up for the email list.
13. YouTube Cards
In YouTube, videos get approximately four billion views each day. At least half of the views come from people using mobile devices. Accordingly, there is a huge potential for one to grow a mailing list on YouTube. This can be using YouTube Cards which help in driving traffic from the mobile videos to an intended site. When a person clicks on the YouTube Card, they are redirected to a certain page on which they can be requested to subscribe.
14. Special Events & Promotions
The strategy is common among high-end companies targeting a special group of clientele. The goal is to make the event special, memorable, exciting, informative, and educative so that participants can develop interest in the products/services of the hosting organization. Through events, businesses can educate potential customers about the benefits, advantages, and superior quality of a product compared to others. Besides, the event can be used to appreciate and recognize existing customers as being special.
15. Reaching Out to Influencers
Every business should strive to reach out to an influential person to endorse or recommend its product or service. The endorsement can take place through sharing of the product on a social media page or any other platform. A single influencer who shares content can cause a 31.*% increase in sharing of the same content. Accordingly, more influencer will lead to more shares, and, therefore, more leads and bigger list for the business.
16. Making it Easier for Users to Share Content
The people currently leading the content of a business are the best advocates to promote the content or products/services of an organization. These people are likely to share the post with other audience as long as it contains top-notch content. Accordingly, every business with a website or a page on social media platforms should make it easy for others to share the post to other platforms and with other people. A business can achieve this by using click-to-tweet buttons, creating social sharing buttons, and installing image sharer software.
Webinars is another vital platform that most people tend to ignore or overlook in their attempts to grow the mailing list. Webinars are more valuable compared to other free offers. This is because subscribers have an opportunity to interact directly with the host. Besides building the email list, webinars are effective in converting for paid offers.
18. Advertorials and News Stories
Businesses can publish informative articles or stories related to customers’ use of products and services and post them on media where customers and prospects can find the content. These are helpful in building reputation in a quick and easy way. The marketers have to research and come up with article ideas which they can successfully use for self-promotion. Through these articles, customers can respond to the business and the latter will use the opportunity to convince the former into buying its products/services.
A newsletter is a bulletin issued by a business on a periodic basis to its members or customers. It is a powerful technique to establishing and maintaining reputation with a specific audience and on a periodic basis. In most cases, the newsletters are free or paid for through subscription. Effective newsletters help in building closer relationships with clients so that they continue transacting with the business as well as recommend it to other users.
20. Creating Multiple Email Subscriptions
Creating multiple email subscription types allows a marketer to send more targeted content to specific segments of customers. In practice, the recipients are more likely to click through emails that are targeted at them. In such a case, they are more likely to subscribe to the emails and enable the business grow its list.
21. Conducting Quizzes
Quizzes are fast becoming popular on many online platforms. For example, you may have seen or taken a quiz such as “which celebrity is your look alike?” In social media, these quizzes are often shared by most people. As people continue sharing the quiz, chances are more and more are likely to visit the source of the quiz and sign up for more content.
22. Sticky Widget
One should have a fixed sidebar that always remains at the top of the page when a user scrolls the website. This ensures that the opt-in is always visible to remind the user of the need to register. The visibility of the opt-in can result in a subscription at any time and any point in the page.
23. Installing SumoMe
SumoMe refers to an application that has tons of cool mini-apps and share buttons that help people grow their lists. It allows visitors to a site to easily share the content to other platforms or other people. In the process, there is a greater exposure which often leads to more people subscribing to the mailing list.
24. Installing the Hello Bar
The hello bar is a full-width span throughout the browser window that immediately attracts the attention of people using the website. Practically, the hello bar is a set it and forget it lead generation boxes because it will continue to generate subscribers even without being monitored. Through the hello bar, a business can achieve rapid increase in its conversion rate.
25. Install a Pop-up Box
The Hubspot reported that 96% of website visitors often leave the site without making a purchase. It is important to convert the majority of these visitors into email subscribers. The installation of exit intent pop-up can help with the conversion. According to Michael Stelzner, founder of Social Media Examiner, exit intent pop-ups helped his site add 95,000 subscribers in only seven months.
26. Install a Footer Opt-in
There are visitors who visit a site and read the entire content. In some cases, these visitors will go ahead to leave a comment or share the content. These are the actions of an interest fan, and, therefore, the need to turn him or her into a regular visitor. This is achievable by using the footer opt-in to enable the visitor sign up for a newsletter that they can continue enjoying.
27. Add a Sidebar Form
The sidebar is a classic location for the opt-in form because most visitors expect to find it at that place. Having the sidebar form at this point will make it easier for interested visitors to sign up for communication with the organization.
28. Creating a Welcome Gate
A welcome gate refers to an enticing and full-screen sign up form users see whenever they visit website. The welcome gate works effectively for the following reasons. First, it catches the user’s eyes without being annoying. Readers can either scroll down and sign up or click the “close” button to avoid the welcome gate. Second, it is a full-screen form with the sole purpose of getting more subscribers. Lastly, the welcome gate can be used to send people to other linked pages.
29. Installing a Scroll Box
The scroll box is an opt-in form that slides into the screen from one of the corners after the user has scrolled down a certain percentage of the page. The scroll box is gentle and eye catching. It is a great sign-in form that site owners can use to capture email subscribers without being pushy.
30. Adding a Feature Box
The feature box is an alternative for people who may think that the exit intent pop-up is annoying. The feature box is large and sits above the site header. It helps in growing the list by displaying a gift or a lead magnet that requests the visitor to enter their email address.
31. Using Content Upgrade
The content upgrade is a critical resource that is unique to blog posts. In this case, readers can access some content if they agree to share their email address with the blog site owner. Content upgrade is highly effective such that users often report unprecedented increase in the number of their subscribers.
32. Creating Gated Content
Gated content refers to the use of content lockers to restrict access to a piece of content that always get continuous flow of traffic. The content locker will restrict a user’s access to the content until the user provides his email address. Gated content or content locker often generates more subscribers on a daily basis. As an example, online version of the New York Times always requires visitors to subscribe so that they can access some news articles.
33. Create a Popup
A popup refers to the window that appears in the foreground of the webpage. Popups can be a full-page takeover or mid-screen popups. In most cases, they seem annoying to users, but they are very effective in attracting subscriptions. Given the annoying nature of the popups, sites using them must get the point across quickly and efficiently before the user feels frustrated. As such, great headlines, a description, and a call to sign up should be the carriers of the popup strategy.
34. Create an Email Field in the Checkout Process
For e-commerce stores, there is always an opportunity to ask customers to share their email addresses and other contacts when they are checking out of the store. Online customers are a highly engaged segment of the market, and, therefore, the need to solicit their email addresses. In practice, the majority of the online shoppers will willingly share their email addresses because they would like to know about new products, existing discounts, or any other thing related to purchases. It is important to integrate the cart with the email service provider to that the collection of the emails is automated.
35. Offer Discounts or Freebies in Exchange for Email Addresses
The strategy is an ethical bribery that is highly effective. Offering of discounts, coupon codes or freebies such as an e-book or video tutorial in exchange for the visitor’s email is an easy way to increase subscribers. It works great because many people would like to get something from the business. Once the customer has entered the email address, there should be an app that redirects them to a page with the coupon code to enable them enjoy the discount or collect their gift.
36. Image Opt-ins
Image opt-ins are similar to “leadboxes” except that the targeted user does not see the opt-in box until they click on an image on the at the side bar. Delaying the visibility of the opt-in box ensures that it is not annoying to the user. Once they click the image on the sidebar, the appearance of the opt-in box will not be annoying since the user already expects something to appear.
37. Using the Incentive Link
The links in the menu bar are one of the most clicked links on any site. Some of the standards on different sites include homepage link, contact page, or start here page. Adding the incentive link is strategic and can help increase number of subscribers because it gives the readers something extra special. The text for the link should appeal to users to click through. An example of an incentive link would be Warren Buffets #1 stock pick” or “How to get your first 10,000 subscribers.” The link should be placed on the menu and then direct to a simple landing page where the user can download a free report after entering a valid name and email address.
38. Offering Free Online Tools & Resources
Free online tools and resources can also attract new subscriptions if one has to access them only after sharing their mail addresses. Many people will easily share their email addresses when the tool or resource has some relevance to their needs. Depending on the nature of your business, these tools and resources can include a wide range of applications and references that may be deemed to be valuable by your prospects..
39. Run Promotions on Partner Websites
Every business tends to have partner business. It is important to run promotions on the websites of partner businesses as a means of targeting new but appropriate audience. In most cases, loyal customers to other business are likely to sign-up because they believe that any business associated with the other business would serve their needs in the same manner.
40. Target People in Different Segments
It is important to create multiple segments which allow visitors to access different pages. For example, one landing page should lead people to subscribe for update while another landing page should allow people to subscribe to specific rather than general updates. The strategy allows an individual to target offers so that he can go after selective sources of traffic.
41. Qualified Lists
The list of qualified prospects influences the marketing success of a business because it can eliminate all marketing waste. The list consists of people having proven interest in the product/service of a business. By purchasing qualified lists from reputable vendors, the business can market its products/services to the right people, and, therefore, avoid wasting time on wrong targets.
42. Public Relations and Publicity
Businesses can use mainstream media to disseminate factual, interesting, and newsworthy information to their customers, employees, and other stakeholders. Examples of media a business can use include radio, television, magazines, trade journals, newsletters, and newspapers among others. Ability to approach PR correctly will enable a business to create a reputation for attracting customers. However, these channels are often costly, and, therefore, the need to balance them with other channels.
A business can grow its list through people it has already met in the past. For example, the people already in contact with the business have hundreds of other contacts that the business can contact. As such, effective networking is important in reaching out to these people. Besides, meeting new people and making new contacts also help in growing the list. Networking requires proper communication skills, ability to create a lasting impression, and the ability to manage contacts database effectively.
44. Establishing Relationships with Other Businesses
Host beneficiary relationship involves establishing good relationships with other businesses so that you can have access to their already existing customers. In practice, the other business is a non-competing business that has spent years attracting and building relationships with customers who are prime prospects for your product/services. It is a strategy that brings more customers and cash within a short period.
Telemarketing is flexible in its scope, message, and objectives. It is more effective when used alongside direct mails because the marketer can identify customers and reach them immediately through the two channels. It is also useful in advancing and building relationships while gently convincing the target customers to make a purchasing decision. Telemarketing allows for immediate feedback from customers so that the marketer understands what the customers want and like.
46. Referral Systems
A referral is whereby existing customers recommend the brand or products/services to other people such as friends, family, and colleagues. It is more effective compared to dozens of presentations. A person with the intention to grow his or her mailing list should also encourage the existing email subscribers to share the mails they receive to other people they know. The strategy allows one to gain access to fresh leads who are likely to sign up for the list depending on the relationship they have with the person who shared the mail.
47. Direct Mail
Direct mailing service is an extremely flexible channel that gives a marketer the access to otherwise inaccessible prospects for various purposes such as selling products, generating leads, following up inquiries, getting more business from existing clients, and keeping in touch with former clients. Through direct mails, a marketer can present each benefit of his product or service in a manner that is 100% consistent. When direct mails reach the right audience with the right message and offer, a marketer is likely to generate inquiries and sales.
48. Brochures & Fliers
Brochures refer to small booklets or magazines that contain pictures and information regarding an organization and its products/services. Business must involve professionals in creating brochures and fliers that help in bringing profitable business. The brochures should educate prospects by addressing their needs about a product/service.
49. Leaflet Drops
This strategy involves physical dropping of leaflets into businesses and homes in a given geographical area. The technique is a low cost combination of letter and brochure advertising. The leaflet always contains information about a product/service as well as a contact for the seller. Well-designed leaflets always appeal to target markets and motivate them to contact the seller. It is cheaper and can be done on a regular basis.
50. Offline Events – Fairs, Trade Shows & Exhibitions
Besides online platforms, one can successfully collect leads at online events such as trade shows, exhibitions and fairs. It involves displaying and selling products at these events. As mostly serious prospects attend these gatherings, businesses can use these events to meet hundreds of prospects in a short time. Moreover, it gives the opportunity to carry out research, canvass opinions about products/services, and collect customers’ personal information for future communication. The email addresses can then be imported to the database for further action. It is always important to send the new contacts a welcome email to confirm their opt-in status to the mailing list.