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Article Marketing

Quality articles are essential to the success of your online business


Do you write articles on a regular basis for your blog or site? Read this article to find out more about article marketing and how writing quality articles is essential for your online business.

Writing quality articles is a good way to keep people interested in your products. Encourage people to subscribe to your updates by connecting with you on social networks or joining your mailing list. Encourage people to sign up to these updates by sharing useful information and limited offers. Share new content regularly and always include a link to your site or blog. You might have to write a good title and introduction to get people to click on your link and read the rest of your article when sharing content on social networks or if you do not want to include the entire article in your newsletter. Keeping your articles under 500 words is probably best, unless you find your target audience is ready to read through and share longer articles.

Take the time to write good articles. You should write on topics your audience wants to read about: avoid writing about sensitive topics unless you are your audience shares your point of view. You should focus on topics that are directly related to your business: you could for instance share tips related to the use of your products or write on issues your customers can relate to. Place up to three links to other related articles you wrote or to external content if it is relevant to provide your readers with more information on a topic.

Do not use your articles to push your products. You can write about your products once in a while but every article should contain useful tips and interesting facts for your readers rather than pushing your products. You could for instance discuss an issue and present a product as a possible solution, along with other tips. When you mention a product, make sure you add a link to a product page where your audience can get more details about this product and order it instead of giving more information within your article.

Encourage people to give you some feedback on your articles. You could for instance end your articles with an open question and encourage people to give their opinion in the comments. This should work well if you use a blog or if you share your articles on social networks. Do your best to write fun content once in a while: people will want to share this with their friends. Add social media buttons at the bottom of every article so your readers think about sharing your article on social networks. Add buttons for Facebook and Twitter and find out which social networks are popular among your target audience to perhaps add more buttons.

Apply these tips and do more research on article marketing before you get started with your campaign. Pay attention to what your competitors are doing: do not write articles that are too similar and do your best to make your content more fun to read.