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Why To Avoid Outsourcing Your Article Marketing
Though it may seem like a great idea to outsource the writing of your marketing articles to freelancers or professional marketers, there are some things to consider when taking this approach. Having a wealth of available articles is important, but they will work against you if the quality is inferior. Read on for some tips of what to avoid when compiling the articles you need for your website.
First of all, you need to be very careful about which writing company you use to outsource your articles. Not only are there some dishonest ones out there, but you could also end up with inferior content. Research any company you are considering using, and read actual articles that they have written for websites similar to yours. Ask about the qualifications of their writers, and how the money you pay is distributed to the ones actually writing your content. If the pay is too low, you will end up with articles that turn your readers off.
When hiring freelance writers or companies, be aware that you will be giving them access to information about your goods and services that you may not want to divulge. It is a common practice for companies to re-write content and use it for other clients. If you have confidential or proprietary information, this may not be the best route for you to take.
Sometimes you may find that explaining your products and the articles you want written will take more time than actually writing them yourself. This is not always the case, particularly if you need a large quantity of articles, or if you work with a company who vets their writers thoroughly. Be specific about your expectations and what the content should portray about your company and your products.
Cost could be prohibitive when hiring reputable and competent writer services. The ones who do it inexpensively often do it at the expense of quality articles. Ask for bulk rates if you need a lot of articles, or test them out with a few articles upfront, even if it is more expensive in the beginning. You do not want to be locked into a contract for a lot of articles that end up being useless to you.
It is common practice these days for writing companies to employ writers across the globe, often in countries where the cost of living is lower and writers can afford to work for less. This is not always a disadvantage, but you can sometimes end up with articles written by individuals who are not fluent in the language or or customs of your own country. Watch out for articles that read awkwardly or show a lack of understanding for the culture of your clients.
Freelance writers can often be people who write generic content for a wide audience, and may not understand the nuances of your particular industry. They may be unable to relate to the customers you are trying to reach. Consider placing ads on local consumer sites where freelancers are more likely to be local and understand your business. You may be surprised at the affordable rates that can be found, particularly if writers are allowed to work at their own pace within an agreed time frame.
Now that you recognize some of the pitfalls involved with outsourcing your marketing articles, use this information here to make wise choices. It is not necessary to avoid the idea altogether, but use the tips you have learned here to end up with quality articles that will benefit you in a positive way.