There’s a ton of of money to be made online from information products. Sure, you can make good money by promoting other people’s products as an affiliate but if you want to really succeed online then you simply MUST create your own products. Almost all successful Internet marketers have their own products
There are several advantages to having your own products
Firstly, if you have your own information products then you can let other people do the hard work for you. You can have an army of affiliates – all promoting your products and sending you lots of traffic. However, if you are the affiliate, then you will have to do all the hard work for the product vendors.
Secondly, your business can really start to take off when you have your own products with your own name on them. It gives you an added dose of credibility and then you can build a loyal following of people who will buy your products time and time again.
Thirdly, having your own products means that you can create a list of people whom you can email over and over again with related offers. You can never underestimate the power of having your own list. Remember, the money is in the list!
Lastly, having your own products provides you with a sustainable long-term business. As an affiliate you are at the mercy of what the product owner decides to do – they can shut down the offer one day or dramatically jack up the price, thus reducing your sales. As the product owner, you are in complete control of your online business operation.
Here you will learn how to create your own information products using PLR products. Once you master the initial process, you can easily move on to creating more unique and original products. Here, we will concentrate on PLR reports and e-books but the method could just as easily be applied to PLR videos, audio courses, etc.
What Are PLR Products?
PLR stands for Private Label Rights. Essentially, a PLR product is a ready-made information product such as an e-book, e-course etc., that has been created by somebody else that you buy the rights to edit, change and do whatever you like with it provided that you adhere to the terms of the PLR license. The great thing about PLR is that it removes lots of the obstacles and risks that prevent people from creating their own products.
You could buy a PLR product and then resell it ‘as is’ but that isn’t really recommended because you’ll make far more money if you put in a little extra work and create a unique product. Otherwise, you aren’t going to make much money because you will be selling exactly the same product as everyone else.
Choosing A PLR Product To Work With
When using PLR it is extremely important to select the right PLR product as your starting point. There is a lot of PLR out there and much of it will be unsuitable for your needs so it’s crucial that you get it right at the very start.
A lot of PLR stuff out there is sheer junk. If you select a crappy PLR product as the foundation of your product, then it defeats the purpose of using PLR because you’ll have to change everything to such an extent that you might as well have started from scratch and create a totally unique product in the first place.
To start with, you need to find a PLR product that is well written and contains good information. A good PLR product must provide value to your readers and solve their problems. So you need to read through the PLR product and answer the following questions before making a selection:
- Is the content useful?
- Does it teach you anything?
- Is the information correct and accurate?
- Is the content up-to-date?
2. What is included in the package?
Many PLR products come complete with additional materials such as a ready-made sales page, squeeze page, graphics, mini-site, etc., which makes product marketing much easier. While it is not recommended that you use these ‘as is’, however, it is always preferable if the PLR package comes with such extras because it gives you something to work with.
3. How editable is the package?
Most PLR products come complete with all source files (original Word documents, editable PSD graphic files, etc.) but it’s always worth checking that they are actually included. Otherwise, it will be much more difficult and time consuming for you to make the necessary modifications in order to make the product marketable.
4. Terms of the PLR license
The PLR license stipulates exactly what you can and can’t do with the PLR package. As a bare minimum you should be able to freely edit the product and be able to change it as you deem necessary. But you need to look carefully at the restrictions stipulated in the license. For some PLR products, for example, you aren’t allowed to give the product away for free or you can only resell the product above a certain price.
Think carefully about what you plan to do with the product (sell it or use it to build your list) and check that the license terms allow you to do what you want. Generally speaking, you should go with PLR products that come with an unrestricted (or virtually unrestricted) license because that gives you complete control over the product itself.
5. How many PLR licenses are available?
Some PLR packages are only sold to a limited number of people, while others have no limitation to the number of licenses granted. Needless to say, the less people have the same PLR, the better and more valuable it is because you will have less competition when it comes to marketing the PLR product.
So Where Do You Find Good Quality PLR Products?
There are a lot of PLR providers and potential sources out there. There’s usually a good selection of high quality PLR offers available at any one time. Also keep in mind that while some vendors provide exclusive content on a monthly basis, others sell the same old stuff. So you do need to carefully check out the details of each offer before making a purchase.
While we do not make any recommendations, here is a comprehensive list of PLR product vendors that offer a good selection of PLR products:
Re-writing Your PLR Product
To make your PLR product unique, you’ll need to re-write it so that it provides some extra value as compared to the original PLR product. You can do this through researching and adding your own information and by removing any information you don’t think is relevant for your purpose.
First, read through the report and remove the information you don’t want to include. This will give you a good idea of how much more information you will need to add to the report to make it valuable for your audience. After you remove the information, you can start thinking of ways to add your own information back into the report.
Then read through the report again, this time looking for places where you can add additional tips, tricks, and shortcuts to help your audience maximize their investment, be it time or money. Look for places where you can add examples or provide step-by-step instructions so that you’re adding value to the report while also keeping it different from the original PLR product.
Why Re-writing your PLR is Important
If you offer the same PLR report as someone else on the Internet, without making it different or especially valuable, then your target audience has no reason or incentive to grab your report over the hundreds of other people out there offering the same product. This is especially true if you are trying to sell your product. If a person can find your product for free online, why would they want to pay for it?
If you’re giving it away for free as part of your list building effort, it needs to be different to encourage people to join your list. The additional material can come from multiple sources, and this is where search engines can be your best friend. If you know what you want to add but aren’t quite sure where to start, read a few articles on the subject to see if you can come up with any ideas. You can always re-write several of the articles you read, taking bits and pieces from each one in order to develop the additional information you need for your report.
If your writing skills are less-than-perfect, there are several websites that you can use to outsource the re-writing or content creation to freelancers who write for a living. These sites help you to find freelancers who can work within your budget and timeline so you can minimize the monetary investment if you are on a tight budget. When using sites like these, be clear about the requirements of your task, budget, and desired turnaround time.
Choose a bid or price point that you believe will provide you with the best value. Don’t necessarily go with the cheapest one, or the one who can get the job done the quickest. Look at all the offers to determine who can get you the best work at the most reasonable price, and remember that you get what you pay for.
If you do not have the money to invest in hiring a writer to re-write the report for you, then you may want to try writing it yourself and then have a close friend edit the material for you to make sure it is grammatically correct and cohesively fits within the report.
Remember though, if your time is better spent marketing and working on other aspects of your report, then you are much better off paying a freelancer to write the report for you than trying to agonize over the details just to save a few bucks. The decision you make will be based on how you feel about the required time and monetary investment to get the job done. While how you go about re-writing the report will depend on your writing skills, knowledge of the topic, and available money, you should try to aim at producing a high quality unique product within a reasonable amount of time.
Re-packaging Your PLR Product
Now that you have completely unique content for your product, it is time to re-package it to create a truly unique product. Slapping the same sales page, squeeze page, and graphics together with the new content doesn’t make it a different product. Remember that people will see the same sales and squeeze pages over and over again. So even if your product is different than the others, they may not realize it if they are reading the same sales copy they have seen attached to a similar product before. This means that in order to make what you have to offer something totally different from what all the other marketers out there are using, you need to change the name of the product, re-brand it with additional/new graphics, and revamp the sales and squeeze pages. When all of this is complete, you will have a marketable product different from anything else available on the Internet.
The best way to go about this is to break the re-packaging of your product down to a series of steps as follows.
Renaming your product
It doesn’t have to be too different from the original PLR product because it still needs to convey what’s in the report. For example, if your PLR is titled: “How To House Break A Puppy” you could rename your product to something like “House Breaking For Your Puppy” or “The Insider’s Guide To House Breaking Your Puppy.”
Modifying the sales and squeeze pages
If sales copy is your forte, then you should have no issue with re-writing it yourself like you’ve done with the PLR content. However, if you struggle with copywriting, it may be better to outsource the task. If you are confident that the writer you hired to re-write the PLR could produce high quality sales content, then you may want to consider reaching out to that person again. It is worth noting, though, not all writers who excel with projects such as re-writing PLR will be successful with sales copy. Use your best judgement here, while considering the time and money to be spent as guidance.
Re-branding the graphics and images
Next, it’s time to focus on re-branding the graphics and images included in your product, as well as the ones used to market it. If your product uses screenshots, create new ones that are similar to the originals. If there are other graphics, look for stock graphics and photography that convey the same meaning without using the ones in the original PLR.
Your product cover is a key area where it needs to be different from the original PLR as people will definitely recognize a cover they have seen before, whether the product name is changed or not. You have a few different options here. You can create the graphic yourself using a paid software such as Photoshop if you’re savvy when it comes to design. You could also hire someone to design one from scratch for you. You could also use any number of online tools meant to create e-book covers such as:
Profiting From Your PLR Products
So far you’ve learned how to choose PLR products and then turn them into your own unique products by re-writing, re-packaging and adding your own information, now it’s time to use them!
Create a list building and money making funnel
You can use your new product as an incentive for people to sign up to join your email list so you can sell them again and again. This is why crafting a unique product to serve a need is important. Make your free gift worth paying for, and you’ll get a happy subscriber.
Even though the product is free, when a person signs up to join your list, you can include another paid product as a One Time Offer (OTO) immediately after confirming their email address. Though not all subscribers will buy your offer, you can still start getting a decent return on your investment almost instantly.
To make this work for you, you’ll need to draft a series of autoresponder emails, and provide something of value to your readers on a regular basis. While email marketing is an excellent sales medium, however, if you toot your own horn too often, you’ll end up losing subscribers. When you lose subscribers, that’s potential money going out the digital door.
If you don’t want to give your new product away for free, you can always offer it as a paid product and use your OTO to promote another PLR product, or a related product or service you are promoting as an affiliate. This generates income from the initial sale along with the potential for additional income through your affiliate sales. Also, bundling offers together can increase the perceived value, and you can adjust your pricing accordingly.
No matter which path you choose, the products you promote should be related to one another. If they are not, you look like you’re just trying to sell whatever you can to whoever will buy them, and your conversion rates will be low. Your aim should be to solve a problem or fill a need for your target audience, and by using related products, you can do this two-fold. For example, if you are in the travel industry, you can offer a free vacation planning guide, while up-selling any number of vacation packages as an affiliate.
Launch a product through JVZoo
JVZoo is an excellent marketing platform for selling your digital products. You’ll get paid a commission for any sale you make, and you’ll get access to a variety of tools without spending a single dime out of your pocket. One of the best things about JVZoo is that people who don’t want to sell their own products can sign up as an affiliate to promote any product listed on the platform. However, you will have to submit an application to the product vendor to request permission to promote their products on JVZoo first, and they have the right to refuse you. If you already have an established sales track as an affiliate, the vendors will be much more willing to let you promote their products.
Setting up an affiliate program can greatly increase your income as you will have a built-in sales team in place. However, this is something many product creators shy away from, simply because running and maintaining an in-house affiliate program can be costly. However, by using JVZoo you don’t have to pay anything to set up an affiliate program as everything is handled by the platform itself. Every product you sell through JVZoo will have its own affiliate page where you can provide marketing materials to affiliates to help them succeed.
In the meantime, you may have to invest additional time in creating affiliate marketing materials for your affiliates, but all of this time will pay for itself when you have an extensive team of affiliates working for you. As your affiliates promote your existing products, you can work on additional products by replicating the entire process over and over again in the same or different niches to expand your Internet empire.
Not only will you get an easy-to-manage affiliate program, but your affiliates will also get instant commissions. You will also have access to excellent sales stats and tracking for your products so you can see what is working. Sales stats are essential to show you what offers are converting and what your most popular products are. Your customers will get instant delivery that will allow your affiliates to work on sales not customer service. Since the platform integrates with autoresponders such as Aweber and Get Response, you’ll increase your mailing list every time someone buys one of your products.
Create a viral report
People give away materials on their blogs/websites/social media networks to provide something of value to their readers. Often these website owners don’t have connections or large sponsors to give away big ticket items so they turn to PLR products to help them.
When you create a product, you may want to consider making it available under a PLR license with giveaway rights. This means people can give it away to their readers/fans/followers which increases the chances of it going viral.
When something goes viral, it spreads quickly and widely. Ultimately, everyone who’s on the Internet to make money wants their giveaways to go viral but the vast majority of people are not able to produce materials that go viral. So how can you do it?
Think about something that people in your niche want or need. Think about what they would enjoy, or find entertaining. Create a report and package it with giveaway rights so people in your network can share it with other people. If your report has a link back to your own products or other affiliate products or services where people can make a purchase, then you will have a great potential for earning money without much effort.
While it is fairly a straightforward process, to do it correctly, you will need to be able to invest a good amount of time and money in the whole process for each product you create. However, as you become more familiar with the steps involved in creating a product, you will be able to increase your speed and efficiency. This will in turn increase the amount of income you can generate within the same amount of time.