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Niche Marketing

´╗┐Writing With Keywords For The Best Niche Marketing


Keyword usage is one of the most important points to consider when planning your niche marketing plan. Using the right keywords is one issue, and you will need to investigate various keyword research tools to determine the right choice of words and phrases. Using those keywords effectively in your writing is another issue entirely and is something many website owners must learn to do well.

Understand Research Results

Know How Punctuation Works

Search engines do not read punctuation. "Grand Rapids. Michigan" will be the same as "Grand Rapids, Michigan" to a search engine. When your niche marketing research ends in oddly-phrases groupings of words, do not try to force them in ways that do not make sense. Instead put in punctuation to make the words usable. Also consider using conjunctions, such as "and" or "or," which search engines tend to ignore.

Write Good Content

Niche marketing means not just getting people to your site but having those people want to return. Getting them to return means having good content for them to read. Using keywords is wonderful, but they should not be the basis for the content on your page. Keywords simply serve as a foundational guide for what words the content should cover. The real basis for the content should be providing fresh information to potential readers.

If you find you are having trouble putting together decent content, then write the content without worrying about the keywords. Just think about what it is you want to tell people who may be reading your site. After you have completed the text, go back and look for the main keywords. Find out how many times you used them and then alternate synonyms or alter text slightly to get the appropriate density of keywords into your writing. In the best-written content, readers will not be able to pick out the keywords; the content should be the focus.

Tweak Keywords When Needed

After you have posted the content you have, keep an eye on your site statistics. Find out what terms people are searching for to arrive at your site. You may need to alter some of the content to use the more appropriate keywords. The content created initially is not unalterable. Be sure to tweak the content as needed. Some articles may need fewer key phrases; others may require more to get attention. Using tracking statistics for your visitors is the best way to make sure your niche marketing plan is working for your site's content.