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Pay Per Click

Important Pay Per Click Campaign Planning Points


Successful ad campaigns around the world provide themselves for reaching the maximum possible audience for the lowest possible price. Unfortunately, in many instances, these audiences are not at all pre qualified to even be interested in the product that is being offered. Consider the amount of money companies pay to advertise during the Super Bowl never knowing who is watching for what reason.

Now, imagine if you would be fairly certain that everyone who sees your ad is at least interested in the product you have to offer. Guess what? You can. The advertising in question is called pay per click advertising. With this advertising method those who click on the links that lead to your website have actively made a choice to see what you have to offer. This means they are interested in at least learning about the products you are advertising through your keywords. The three most common types of pay per click campaigns are run through the major search engines of Google, Yahoo, and MSN.

What should you know before you begin a pay per click campaign though?

Know Your Product

If you are going to promote a product, you need to know it inside out. This allows you to better identify the keywords that will resonate well with those looking to buy. It will also help you create a more credible landing page that is designed to sell instead of inviting visitors to browse.

Create a Budget

Budgeting is vital when it comes to a pay per click campaign. You need to establish a budget that you believe will allow you to bring in a profit. It is a bad idea to increase the money if you aren't getting results. You want to make changes until you are seeing sales before you increase your daily pay per click budget. Once you begin seeing profits you want to increase your budget for the more profitable campaigns and make adjustments to those that aren't performing as well as you would like. The budget though should only be increased when you have achieved some degree of success and not in hopes of becoming successful in the future.

Keyword Importance

You should never enter into a pay per click campaign unless you first understand how vital choosing the right keywords is to the success of your campaign. The keywords are the words that will entice visitors to click on your ad over others. It is also the phrase that will tell visitors what your site is about. This means that those who visit you are interested in what you have to offer—IF you select the right keywords and phrases.

These are not the only aspects that are important when operating a pay per click campaign but they are things you need to know before you get involved. Other important aspects of this campaign include creating a landing page that brings results, bidding the right amount for the keywords to make your profits soar, and understanding when to call it quits on a campaign that isn't producing the results you want.