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Social Media Marketing

How To Develop A Strong Presence On Social Networks


Are you using social networks to promote your products and stay in touch with your customers? Read this article to learn how you can develop a strong presence on these sites.

You can develop a strong presence on social networks by actually spending time on these sites and sharing content at least once a day. Take the time to look for quality content on the Internet: read through news articles related to your industry, go through what your vendors, business partners or favorite non-profit organizations are sharing or create some content yourself. You could share the articles you post on your site or blog, take some pictures of your new products, make a new video to demonstrate a product or share a poll or an open question for your customers.

Encourage your audience to interact with you on social networks. You could organize contests to get customers to share their own pictures or videos with you and get them used to tagging you in their updates. Reward the people who tag you in what they share by giving them a discount, a free download or sending them a sample. If you cannot afford to give out anything, take the time to thank the people who mention you. If you receive comments, questions or complaints, answer to everyone in a helpful and polite way. Remember that everyone will be able to read what you write and do not hesitate to share links to your site for more information.

Share content that will get your audience to react or make people want to share it with their friends. In certain niches, people will be likely to be friends with other people who share similar interests and might be interested in your products too. If you can get your customers to share your content with their friends, you could reach out to thousands of potential customers. Share helpful tips and fun content and keep track of which updates are the most shared or commented on by you subscribers so you can create more similar material. Make sure you thank or reward the people who share your updates on a regular basis. You should also create contacts with other business owners who have a similar target audience and share their content often to get them to share your updates with their customers.

Stay up-to-date with new trends by reading blogs or magazines on social media marketing. It is important that you join new sites or try new techniques before your competitors do so, even if the new trends you follow do not last or do not really have any commercial applications. Explore all the features of the sites you join and look for ways to use them in original ways to interact with your audience. For instance, some business owners use the tagging feature of Twitter to have live Q&A sessions with their customers. Be creative and ready to try new techniques on a trial basis.

These tips should help you become more popular on social networks and beat your competitors. Remember to keep looking for new techniques and trends so you can remain at the top.